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Graduate School of Advertising & Public Relations
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최고경영자(CEO)모델의 광고효과에 관한 연구 : 모델의 유형 및 제품관여도의 상호작용을 중심으로
이경렬;
이철영
; 이현주
Article
Issue Date
2006
Citation
한국광고홍보학보, v.8, no.4, pp.302 - 330
Publisher
한국광고홍보학회
1
Discover
Author
Yi, Chull Young
1
Subject
celebrity
1
CEO spokesperson
1
CEO모델
1
source credibility
1
typical consumer
1
광고모델 유형
1
유명인모델
1
일반인모델
1
제품관여도
1
Date Issued
2006
1
Type
Article
1
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