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사회심리 특성을 소구한 광고 크리에이티브에 대한 소비자 반응과 집단주의 성향의 조절효과 연구
최승희;
이철영
Article
Issue Date
2016
Citation
한국심리학회지: 소비자·광고, v.17, no.4, pp.795 - 824
Publisher
한국소비자·광고심리학회
한국인의 사회심리특성과 소비의례화 성향이 명품 소비자태도에 미치는 인과모형분석
염동섭;
이철영
Article
Issue Date
2013
Citation
한국심리학회지: 소비자·광고, v.14, no.2, pp.269 - 293
Publisher
한국소비자·광고심리학회
1
Discover
Author
Yi, Chull Young
2
Subject
Boasting(Uzzul)
1
chemyeon
1
Collectivism
1
Consumption ritualization
1
luxury goods attitude
1
Psycho-social characteristics
1
Social face(Chemyon)
1
Socio-psychological
1
Tact(Nunchi)
1
uiri
1
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Date Issued
2016
1
2013
1
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2
Language
Korean
2
Journal
한국심리학회지: 소비자·광고
2
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