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Graduate School of Advertising & Public Relations
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광고창의성에 대한 개념적 재고찰과 교육 및 연구에 대한 의미
이철영
; 진진아
Article
Issue Date
2015
Citation
한국디자인포럼, no.49, pp.193 - 201
Publisher
한국디자인트렌드학회
광고 크리에이티브에서 브랜드스토리 유형이 소비자태도에 미치는 영향
이철영
; 김정은; 이근형
Article
Issue Date
2010
Citation
한국디자인포럼, no.27, pp.149 - 158
Publisher
한국디자인트렌드학회
1
Discover
Author
Yi, Chull Young
2
Subject
Advertising Creativity
1
Brand Story
1
Consumer Attitudes
1
Creativity
1
광고디자인
1
광고창의성
1
광고크리에이티브
1
브랜드스토리
1
소비자태도
1
창의성
1
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2010
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Korean
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한국디자인포럼
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