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브랜드앱 이용동기가 브랜드 태도와 만족도 및 지속적 사용의도에 미치는 영향에 관한 연구
박근영;
이철영
; 김진희
Article
Issue Date
2016
Citation
디지털융복합연구, v.14, no.5, pp.157 - 163
Publisher
한국디지털정책학회
1
Discover
Author
Yi, Chull Young
1
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Brand Attitude
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Korean
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