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국가이미지와 제품관여도가 브랜드태도에 미치는 영향 - 수입 쇠고기 브랜드를 중심으로 -
이철영
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김은아
; 안상일
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Issue Date
2013
Citation
브랜드디자인학연구, v.11, no.2, pp 57 - 68
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사단법인 한국브랜드디자인학회
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