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유머의 시각적 표현유형에 따른 광고태도와 브랜드태도 변화에 대한 연구
이철영
; 홍영일
Article
Issue Date
2009
Citation
한국디자인포럼, no.22, pp.235 - 244
Publisher
한국디자인트렌드학회
1
Discover
Author
Yi, Chull Young
1
Subject
Advertising attitudes
1
Humor
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Humor advertising
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유머
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2009
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Korean
1
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한국디자인포럼
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