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친환경 소구의 그린광고에서 소비자 해석수준의 조절과 감정 적합성의 매개 효과에 대한 연구
최승희;
이철영
Article
Issue Date
2016
Citation
기초조형학연구, v.17, no.2, pp.549 - 561
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한국기초조형학회
1
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Author
Yi, Chull Young
1
Subject
그린광고친환경 주장해석수준이론감정의 적합성
1
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2016
1
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Korean
1
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기초조형학연구
1
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