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저관여 제품의 친환경 소구에서 감성 이입형과 정보형 광고크리에이티브의 소비자 반응에 대한 실험적 연구
이철영
; 최헌; 최승희
Article
Issue Date
2015
Citation
디지털디자인학연구, v.15, no.2, pp.93 - 100
Publisher
한국디지털디자인학회
1
Discover
Author
Yi, Chull Young
1
Subject
Creative Appeals
1
Green Advertising
1
Date Issued
2015
1
Type
Article
1
Language
Korean
1
Journal
Journal of Digital Design
1
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