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미디어 크리에이티비티 연구를 위한 탐색적 고찰 : 광고대행사 및 광고주 실무자 인식을 중심으로
이철영
; 노근정
Article
Issue Date
2009
Citation
광고학연구, v.20, no.4, pp.189 - 205
Publisher
한국광고학회
1
Discover
Author
Yi, Chull Young
1
Subject
Advertising
1
Creativity
1
Media Creativity
1
Media Planning
1
광고
1
미디어
1
미디어창의성
1
미디어플래닝
1
크리에이티비티
1
Date Issued
2009
1
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Korean
1
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광고학연구
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