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Graduate School of Advertising & Public Relations
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기업인식과 CSR 홍보물에 대한 태도가 브랜드태도에 미치는 영향에 대한 실증적 연구
오세종;
이철영
Article
Issue Date
2008
Citation
기초조형학연구, v.9, no.5, pp.318 - 328
Publisher
한국기초조형학회
1
Discover
Author
Yi, Chull Young
1
Subject
Corporate Perceptions
1
CSR Perceptions
1
CSR인식
1
PR Attitudes
1
Publicity
1
기업인식
1
퍼블리시티
1
홍보물
1
홍보물태도
1
Date Issued
2008
1
Type
Article
1
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Korean
1
Journal
기초조형학연구
1
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