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메인 비주얼 변경 패키지 리뉴얼에서 패키지태도와 브랜드태도간의 영향관계에 대한 실증적 연구
전윤희; 김진희;
이철영
Article
Issue Date
2016
Citation
기초조형학연구, v.17, no.6, pp.529 - 538
Publisher
한국기초조형학회
1
Discover
Author
Yi, Chull Young
1
Subject
Brand Attitude
1
Brand Familiarity
1
Package Attitude
1
브랜드 친숙도
1
브랜드 태도
1
패키지 리뉴얼
1
패키지 태도
1
Date Issued
2016
1
Type
Article
1
Language
Korean
1
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기초조형학연구
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