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Graduate School of Advertising & Public Relations
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지방자치단체 관광산업 촉진을 위한 광고의 내용과 표현전략에 관한 연구
이철영
; 최재혁; 김은희
Article
Issue Date
2007
Citation
한국지방자치연구, v.9, no.3, pp.55 - 70
Publisher
대한지방자치학회
1
Discover
Author
Yi, Chull Young
1
Subject
Advertising Strategy
1
Event promotion
1
Key Words : Tourism
1
관광
1
광고전략
1
이벤트프로모션
1
프로모션전략
1
Date Issued
2007
1
Type
Article
1
Journal
Korean Local Government Review
1
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