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사회적 규범과 국가이미지가 외국산 쇠고기 광고에 대한 태도에 미치는 영향과 제품관여도의 조절효과
김은아; 장성복;
이철영
Article
Issue Date
2014
Citation
한국디자인포럼, no.42, pp.439 - 447
Publisher
한국디자인트렌드학회
1
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Author
Yi, Chull Young
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Advertising
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Country Image
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2014
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Korean
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한국디자인포럼
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