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사회심리 특성을 소구한 광고 크리에이티브에 대한 소비자 반응과 집단주의 성향의 조절효과 연구
최승희;
이철영
Article
Issue Date
2016
Citation
한국심리학회지: 소비자·광고, v.17, no.4, pp.795 - 824
Publisher
한국소비자·광고심리학회
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Yi, Chull Young
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chemyeon
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Korean
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한국심리학회지: 소비자·광고
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