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칙센트미하이의 창의성 시스템 모델 관점에서 광고 창의성에 대한 문헌적 고찰
박정선;
이철영
; 유철호
Article
Issue Date
2021
Citation
상품문화디자인학연구, no.66, pp.205 - 222
Publisher
한국상품문화디자인학회
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Author
Yi, Chull Young
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Advertising creativity
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