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귀인성향과 PPL유형이 UCC 간접광고 효과에 미치는 영향
이은주;
이철영
Article
Issue Date
2012
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한국디자인포럼, no.35, pp.415 - 427
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한국디자인트렌드학회
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Yi, Chull Young
1
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PPL
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PPL유형
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UCC 광고
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귀인성향
1
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2012
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Korean
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한국디자인포럼
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