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Graduate School of Advertising & Public Relations
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예술 작품에 대한 태도와 소비경험의 의례성이 광고태도에 미치는 상호작용 효과에 대한 연구
이철영
; 이준영
Article
Issue Date
2016
Citation
조형미디어학, v.19, no.1, pp.265 - 276
Publisher
한국일러스아트학회
1
Discover
Author
Yi, Chull Young
1
Subject
consumer attitudes
1
ritualistic tendency
1
소비경험 의례성
1
소비자태도
1
예술작품
1
Date Issued
2016
1
Type
Article
1
Language
Korean
1
Journal
조형미디어학
1
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