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모바일매체를 이용한 정치광고가 후보자이미지 및 투표의도에 미치는 영향에 관한 연구
이경렬;
이철영
; 박현길
Article
Issue Date
2008
Citation
광고학연구, v.19, no.2, pp.79 - 101
Publisher
한국광고학회
1
Discover
Author
Yi, Chull Young
1
Subject
candidate image
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mobile ads
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political ads
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vote intention
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광고태도
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