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소셜미디어 비히클 차이에 따른 네이티브 광고효과와 브랜드 친숙도의 조절적 역할에 대한 연구
이철영
; 하태희; 김진희
Article
Issue Date
2016
Citation
기초조형학연구, v.17, no.3, pp.403 - 414
Publisher
한국기초조형학회
1
Discover
Author
Yi, Chull Young
1
Subject
native advertising
1
social media
1
네이티브 광고
1
브랜드 친숙도
1
소셜 미디어
1
Date Issued
2016
1
Type
Article
1
Language
Korean
1
Journal
기초조형학연구
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