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소셜미디어 경품이벤트 소구특성과 소비자 반응에 대한 연구 -페이스북 이벤트 캠페인 효과를 중심으로-
송수진;
이철영
Article
Issue Date
2018
Citation
조형미디어학, v.21, no.4, pp.211 - 218
Publisher
한국일러스아트학회
1
Discover
Author
Yi, Chull Young
1
Subject
diachronic online event
1
social media
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소셜미디어
1
온라인 이벤트
1
페이스북
1
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2018
1
Type
Article
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Korean
1
Journal
조형미디어학
1
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