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Graduate School of Advertising & Public Relations
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패키지 디자인에서 제품유형에 따른 비주얼 메타포의 효과 차이에 관한 비교 연구
전윤희;
이철영
Article
Issue Date
2016
Citation
조형미디어학, v.19, no.4, pp.221 - 230
Publisher
한국일러스아트학회
패키지디자인 조형요소의 변화가 소비자태도와 패키지이미지에 미치는 영향에 대한 실험적 연구
이철영
; 전윤희
Article
Issue Date
2014
Citation
한국디자인포럼, no.42, pp.225 - 233
Publisher
한국디자인트렌드학회
1
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Author
Yi, Chull Young
2
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1
consumer attitudes
1
consumer responses
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visual elements
1
visual metaphor
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비주얼메타포
1
소비자태도
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패키지디자인
1
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2016
1
2014
1
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Korean
2
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조형미디어학
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한국디자인포럼
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