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Graduate School of Advertising & Public Relations
Advertising & Public Relation
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등장인물과의 의사인간관계적 관여가 이용자의 광고 이용태도에 미치는 연구
차민수; 이소영;
이철영
Article
Issue Date
2012
Citation
문학과 영상, v.13, no.4, pp.737 - 764
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문학과영상학회
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Yi, Chull Young
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advertising
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creativity
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people-friendly
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television drama character
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