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Graduate School of Advertising & Public Relations
Advertising & Public Relation
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광고전략 기획자의 심리적 속성이 창의성과 지각된 업무성과에 미치는 영향에 대한 실증적 연구
이철영
Article
Issue Date
2009
Citation
광고연구, no.83, pp.219 - 253
Publisher
한국방송광고공사
1
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Author
Yi, Chull Young
1
Subject
creativity
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psychological attributes
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strategic planner
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심리 특성
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전략플래너
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지각된 성과
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2009
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Korean
1
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광고연구
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