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브랜드 경험 증진을 위한 서비스스케이프 요소에 관한 연구 - 커피전문브랜드 매장 중심으로 -
김윤희;
이재규
Article
Issue Date
2020
Citation
한국공간디자인학회 논문집, v.15, no.7, pp.141 - 158
Publisher
한국공간디자인학회
브랜드 경험 모듈 기반의 코스메틱 VMD 구성요소에 관한 연구 - MZ세대 소비 특성을 중심으로 -
황혜성;
이재규
Article
Issue Date
2023
Citation
한국공간디자인학회 논문집, v.18, no.3, pp 177 - 190
Publisher
한국공간디자인학회
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Lee, Jae Kyu
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브랜드 경험
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Brand Space
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Characteristics Consumption of th...
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Coffee Brand
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Cosmetic VMD
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Department Store VMD
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MZ세대 소비 특성
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Servicescape
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Servicescape elements
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Space Experience Design
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