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자기효능감에 의한 크로스미디어의 온라인 구전효과에 대한 연구 - 싸이의 강남스타일을 중심으로 -
이길형; 김민정
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Issue Date
2013
Citation
브랜드디자인학연구, v.11, no.1, pp.185 - 196
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사단법인 한국브랜드디자인학회
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Lee, gil hyung
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Cross media
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Self-efficacy
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온라인 구전
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자기효능감
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크로스미디어
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2013
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Korean
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브랜드디자인학연구
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