재생 상업공간에서의 감성적 경험 사례 연구

Abstract

(Background and Purpose) Today, people around the world live with high speed and information with the digital revolution converging across society and economy in the era of the 4th Industrial Revolution. digital devices have influenced our lives and accelerated changes in lifestyle. People feel loneliness and emptiness, miss the nostalgia of the past, and want to find mental and psychological stability, even though everything is fast and convenient with digital technology at an incredible speed. While this phenomenon also affects the spatial field, expressing 'sensibility' as a characteristic of consumption, which demands a space to stimulate sensibility along with the improvement of spatial quality and aesthetics, regeneration spaces are attracting attention as spaces that offer unique experiences. The purpose of this study is to lay the foundation for research related to the design of sensibility experiences in regenerated commercial spaces by analyzing the relationship, value and meaning between the regenerated commercial spaces and sensibility experiences. (Method) This study is about the 'sensibility experiences' that appear in regenerated commercial spaces. The scope and method are summarized as follows. First, it examines the concept of sensibility and the meaning of regeneration spaces through previous studies and related literatures. Second, it examines the relationship among human senses, emotions, and sensibility, and derives the relationship that induces sensibility experiences in regenerated commercial spaces. Third, based on it, it establishes a framework for case analysis through research on the characteristics of sensibility experiences in regenerated commercial spaces. Fourth, it suggests a strategic direction for regeneration spaces that mediate between consumers and companies based on the results by analyzing cases of regenerated commercial spaces home and abroad. (Results) Through the analysis of previous studies, this study compared and analyzed the concept of sensibility, and summarized three analysis frameworks that induce sensibility experiences in regenerated commercial spaces by comparing the characteristics and types of sensibility experiences in the regeneration spaces. Among the sensibility expression elements in regenerated commercial spaces, temporality, placeness, nostalgia and comfort stimulated sensibility as psychological elements. Architecturality, materiality, symbolism and identity were analyzed as spatial elements, and diversity and directivity in space were derived as experiential elements that stimulate the five senses of consumers to induce participation in space and brand. (Conclusions) People who want to feel memories and nostalgia in a digital environment were analyzed to influence sensibility experiences with psychological, spatial, and experiential elements through regeneration spaces that connect the past and the present. Through this study, it is expected that future studies may be conducted on various trends in the field of regenerated commercial space design based on sensibility experiences.