공간과 상품에 나타난 다중 정보에 관한 연구 -2015년대 이후 국내 소비 공간중심으로-

Abstract

This research begins with the concept of these consumer spaces, products, and people's information relationships. This is to examine the meaning of products in modern society, consider the characteristics of spatial information and the relationship between products, and confirm the multiple relationships that appear in consumption spaces. It is significant and valuable in that it aims to understand the relationship between goods and space and the morphological spatial information reinterpreted within the consumer relationship. Accordingly, the clothing brands, which are widely known in Korea, is categorized and derived as to what types of spaces and how the characteristics of the products and the surrounding spaces are reflected. Through this process, we will be able to clarify the comprehensive multi-information embodiment of spatial composition through spatial information, and its meaning along with demand, spatial organization, and product relationships. The identification of these independent factors in the consumption space provides a basis for analyzing the impact on consumer experience as a dependent factor. First, the spatial information of the consumption space is called spatial information because it provides information to consumers and has an information element that allows them to experience the brand. Spatial information can elicit physical and sensory reactions from consumers and consists of physical elements that construct real space. Secondly, the product information in the consumption space includes elements relating to the actual product and environmental elements, which reflect the consumer's senses and which are more variable to the consumer's sensory experience. As a result, regarding the information role of the consumption space, we confirm that the consumption facilities play a function and role in influencing consumption activities by providing consumers with a variety of goods and services information through the property of representing multiple information as a major architectural component.