활용과 탐색 측정을 위한 방법론으로써 콘텐츠 분석 :세계 광디스크 라이브러리장치 산업Content Analysis as a Method for Measuring Exploitation and Exploration: Discussion with Example Application to the Worldwide Optical Library Industry
- Other Titles
- Content Analysis as a Method for Measuring Exploitation and Exploration: Discussion with Example Application to the Worldwide Optical Library Industry
- Authors
- 유건재
- Issue Date
- 2014
- Publisher
- 한국콘텐츠학회
- Keywords
- Exploration and Exploitation; Methodology; Content Analysis; 활용과 탐색; 방법론; 콘텐츠 분석
- Citation
- 한국콘텐츠학회 논문지, v.14, no.7, pp.495 - 510
- Journal Title
- 한국콘텐츠학회 논문지
- Volume
- 14
- Number
- 7
- Start Page
- 495
- End Page
- 510
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/18478
- DOI
- 10.5392/JKCA.2014.14.07.495
- ISSN
- 1598-4877
- Abstract
- Measures of exploration and exploitation fall into three categories, patent-based measures, survey-based measures, and press-based measures. Such variety stems from the lack of consensus on definitions of exploration and exploitation. Given a dynamic nature of exploration and exploitation, I suggested how to improve existing press-based measures by suggesting strategies and procedures for constructing valid and reliable press-based measures in a single industry context. I illustrate my arguments through a study of the worldwide optical disk industry
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Collections - College of Business Administration > Business Administration Major > 1. Journal Articles
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