호텔 휘트니스센터의 서비스품질과 구매 후 행동의 관계에서 참여만족도의 매개효과

Abstract

The purpose of this study was to analyze the relationship among the service quality of hotel fitness center, participants’ satisfaction, and post-purchase behavior. In addition, it was to examine the mediating effect of participants’ satisfaction between service quality and post-purchase behavior. 238 participants who were fitness center members and resided in Seoul and Gyeonggi had been selected for the study employing convenience sampling. Data were analyzed by conducting, frequency analysis, covariance structure analysis, and bootstrapping using SPSS 19.0 and AMOS 19.0. The results were as follows; First, the service quality influenced on participants’ satisfaction. Second, the service quality influenced on post-purchase behavior. Third, the participants’ satisfaction influenced on post-purchase behavior. Fourth, the service quality had directly influenced on post-purchase behavior, but it had more indirectly influenced on post-purchase behavior though the partial mediation of participants’ satisfaction.