‘걷고 싶은 다리’ 매력 분석을 통한 도시이미지 향상 연구 - 서울시 광진구 광진교를 중심으로 -

Abstract

As cities changed, importance about city images that illustrate the urban identity, has also highlighted, so city image is important methods for forcing the urban competitiveness and promoting the urban attraction. accordingly, city of Seoul propels Han river renaissance plan the aims making of friendly-environment city and the part of the plan, 'Pedestrian Bridge‘ business, as operated, has transformed the space of Han river accessibility and residents' refreshment. This study, has confirmed the effects of city images of attraction index that is derived from 'Pedestrian Bridge's attraction factor, aims to verifying the possibility of city images enhancement that using not only Gwang-jin bridges but also many Han river's bridges near future. First, hypothesis and model of study through previous studies and theoretical review establish and analysis using the structural equation. Analysis result demonstrates that Gwang-jin bridges attraction index is positively affected landscape and accessibility, plus neighborhood facility linked effects and city images enhancement. So, study result demonstrates contribution of city images enhancement, if develop neighborhood linked area and characteristic facility when operating the business such as 'Pedestrian Bridge’ near future.