8체질의 두 체질 분류에 따른 선호색 - 금수체질(교감신경 항진), 목토체질(부교감신경 항진) 중심으로

Abstract

Understanding the association between color preference and physiological aspects is crucial from the point of view of the mind. This study investigated the relationship between color preference and constitution. The results helped develop an understanding of the physiological, psychological, and emotional characteristics reflected by the preferred color. Eighty(42 males, 38 females) individuals with an average age of 35(SD=7.46) years participated. Descriptive statistical analysis was performed using PASW Statistics 18, and keyword frequency analysis was conducted using color expression. A focused literature review was undertaken to contextualize the results. It was found that yellow was preferred for the “Geumsu(Sympathicotonia)” type, and red was preferred for “Mokto(Vagotonia)”. These two groups showed a positive response to color stimulation in the direction of controlling their innate physiological conditions when their personality and psychological tendencies were expressed to the outside world. The results suggest that innate physiological characteristics are a determinant of color preference, and color preference is related to the need for color stimulation.