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한중일 기업인식의 국제비교와 영향요인International Comparison of and Affecting Factors on Corporate Perception in Korea, China and Japan
- Other Titles
- International Comparison of and Affecting Factors on Corporate Perception in Korea, China and Japan
- Authors
- 김용열
- Issue Date
- 2009
- Publisher
- 한국무역학회
- Keywords
- Corporate perception; Korea; China; Japan; Social responsibility; 기업인식; 한국; 중국; 일본; 사회적 책임
- Citation
- 무역학회지, v.34, no.4, pp.25 - 46
- Journal Title
- 무역학회지
- Volume
- 34
- Number
- 4
- Start Page
- 25
- End Page
- 46
- ISSN
- 1226-2765
- Abstract
- The purpose of this paper is to compare the corporate perception among Korea, Japan and China, thus to analyze affecting factors by using conceptual framework of corporate social responsibility and business ethics. We found that Korean people relatively have negative corporate perception, especially to big business, chaebol and its owners. This tendency means that Koreans perceive corporate more as social or public institution than Chinese or Japanese, and they have antipathy to the bigness itself. Negative views mainly come from inadequecy of legal and ethical responsibility, while the sufficiency of economic and philanthropic responsibility do not influence on the positive perception.
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