21세기 힙스터리즘 패션의 구별짓기 특성

Abstract

Hipsterism is a subculture that seeks to differentiate by intentionally maintaining a distance from the mainstream culture and has an obvious identity and ideology. Hipsters in the 21st century were perceived as resistance consumers who pursued a progressive and alternative consumer life against commercialism and showed a culturally sensitive consumer attitude that was interested in conscientious consumption such as environmental protection, vegetarianism, and animal protection, but is now turning into cutting-edge consumers who only pursue outward trends. They reveal the superiority of the esthetic sensibility and take up a cultural hierarchy with their tasteful consumption to reveal their self-identity, fashion, and style to become powerful recognition indicators of hipsterism. This study will take note of recent trends in the global fashion consumer market, which has been largely reshaped into snobbism and hipsterism, and analyze how hipsterism has resurfaced in the 2000s. The term "hipster" or "hipsterism" especially in the modern Korean fashion industry, are frequently used to describe a specific fashion style and lifestyle, but the consideration of its definition and characteristics is insufficient, so a timely attempt would be meaningful. This study focuses on the nature of hipsterism in developing self-identity based on the strategy of the "difference" from others and uses Bourdieu's the distinction theory as an analytical framework with which to examine its expressive characteristics in greater depth.