비주얼 메타포(visual metaphor)적 표현 요소가 적용된 브랜드 커피전문점 공간 디자인에 관한 연구A Study on the Space Design of Branded Coffee Shop with Visual Metaphor Expression Elements
- Other Titles
- A Study on the Space Design of Branded Coffee Shop with Visual Metaphor Expression Elements
- Authors
- 김영진; 윤은경
- Issue Date
- 2019
- Publisher
- 한국실내디자인학회
- Keywords
- 브랜드 커피전문점; 공간디자인; 소비자 선택속성; 비주얼 메타포; 표현요소; Brand Coffee Shop; Space Design; Consumer Selectivity; Visual metaphor; Expression Elements
- Citation
- 한국실내디자인학회 논문집, v.28, no.4, pp.115 - 123
- Journal Title
- 한국실내디자인학회 논문집
- Volume
- 28
- Number
- 4
- Start Page
- 115
- End Page
- 123
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/2360
- ISSN
- 1229-7992
- Abstract
- The value and role of design have become an important competitive force in today’s society, as can be said to be the age of popularization of design. Brand coffee shops have seen faster growth in recent years than other industries, and the coffee industry has seen consumers compare and analyze coffee shop brands and sales floor space, showing a variety of preferences.
The research has shown that visual metaphors applied to brand coffee shops have a relationship with brand coffee shops, and the impact on consumers is as follows: First, the application of visual metaphors in the brand coffee shop space is a means of brand marketing and a means of expression suitable for expressing discrimination from competitive brands.
Second, the expression "visual metaphor" for consumer elements of brand coffee shops is also important. In many cases, visual metaphor elements that are biased toward spatial elements are expanded and expanded directly from the visual experience of the consumer.
Third, the visual metaphor expression serves to satisfy the diverse needs and expectations of consumers. Due to the biggest change, the space manual for brand-name coffee shops has to be removed. Recently, brand-name coffee shops have different concepts and offer different space experiences, which have greatly influenced consumers’ satisfaction.
Therefore, through this study, visual metaphor expression elements that can visualize implications are needed for spatial design and how these visual metaphor elements will influence the future.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - Graduate School of Architecture Design / Graduate School of Architecture & Urban Design > Interior Design > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/2360)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.