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최고경영자(CEO)모델의 광고효과에 관한 연구 : 모델의 유형 및 제품관여도의 상호작용을 중심으로
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이경렬 | - |
| dc.contributor.author | 이철영 | - |
| dc.contributor.author | 이현주 | - |
| dc.date.accessioned | 2022-02-07T06:42:37Z | - |
| dc.date.available | 2022-02-07T06:42:37Z | - |
| dc.date.created | 2022-02-07 | - |
| dc.date.issued | 2006 | - |
| dc.identifier.issn | 1738-2475 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/24737 | - |
| dc.publisher | 한국광고홍보학회 | - |
| dc.title | 최고경영자(CEO)모델의 광고효과에 관한 연구 : 모델의 유형 및 제품관여도의 상호작용을 중심으로 | - |
| dc.title.alternative | A Study on the Effects of CEO Spokesperson on the Consumers’ Product Attitudes and Purchase Intention. | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 이철영 | - |
| dc.identifier.bibliographicCitation | 한국광고홍보학보, v.8, no.4, pp.302 - 330 | - |
| dc.relation.isPartOf | 한국광고홍보학보 | - |
| dc.citation.title | 한국광고홍보학보 | - |
| dc.citation.volume | 8 | - |
| dc.citation.number | 4 | - |
| dc.citation.startPage | 302 | - |
| dc.citation.endPage | 330 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART001027373 | - |
| dc.description.journalClass | 2 | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.subject.keywordAuthor | CEO모델 | - |
| dc.subject.keywordAuthor | 유명인모델 | - |
| dc.subject.keywordAuthor | 일반인모델 | - |
| dc.subject.keywordAuthor | 제품관여도 | - |
| dc.subject.keywordAuthor | 광고모델 유형 | - |
| dc.subject.keywordAuthor | CEO spokesperson | - |
| dc.subject.keywordAuthor | celebrity | - |
| dc.subject.keywordAuthor | typical consumer | - |
| dc.subject.keywordAuthor | source credibility | - |
| dc.subject.keywordAuthor | CEO spokesperson | - |
| dc.subject.keywordAuthor | celebrity | - |
| dc.subject.keywordAuthor | typical consumer | - |
| dc.subject.keywordAuthor | source credibility | - |
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Related Researcher
- Yi, Chull Young
- Graduate School of Advertising & Public Relations (Advertising & Public Relation)