동영상 광고에서 나타나는 '소격화' 효과에 관한 연구-광고<017-I-Touch 편(손이물갈퀴)>를 중심으로-A Study on 'Verfrenmdung' effects in visual advertisements with a special reference to the<017-I-Touch series, The Hand Transformed into a Web>, mobile network advertisement
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