Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
소비자의 자기개념에 따른 패션브랜드 선호에 관한 연구
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 송정미 | - |
| dc.date.accessioned | 2022-03-14T07:46:31Z | - |
| dc.date.available | 2022-03-14T07:46:31Z | - |
| dc.date.created | 2022-03-14 | - |
| dc.date.issued | 2003 | - |
| dc.identifier.issn | 1229-8778 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/26150 | - |
| dc.publisher | 한국소비자·광고심리학회 | - |
| dc.title | 소비자의 자기개념에 따른 패션브랜드 선호에 관한 연구 | - |
| dc.title.alternative | An Experimental Study on the Influence of Self-Concept on The Preference of Fashion Brand | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | 송정미 | - |
| dc.identifier.bibliographicCitation | 한국심리학회지: 소비자·광고, v.4, no.1, pp.41 - 57 | - |
| dc.relation.isPartOf | 한국심리학회지: 소비자·광고 | - |
| dc.citation.title | 한국심리학회지: 소비자·광고 | - |
| dc.citation.volume | 4 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 41 | - |
| dc.citation.endPage | 57 | - |
| dc.type.rims | ART | - |
| dc.identifier.kciid | ART000967364 | - |
| dc.description.journalClass | 2 | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.description.journalRegisteredClass | other | - |
| dc.subject.keywordAuthor | 브랜드선호 | - |
| dc.subject.keywordAuthor | 브랜드이미지 | - |
| dc.subject.keywordAuthor | 소비자행동 | - |
| dc.subject.keywordAuthor | 현실적 자기개념 | - |
| dc.subject.keywordAuthor | 이상적 자기개념 | - |
| dc.subject.keywordAuthor | brand preference | - |
| dc.subject.keywordAuthor | brand image | - |
| dc.subject.keywordAuthor | consumer behavior | - |
| dc.subject.keywordAuthor | actual self concept | - |
| dc.subject.keywordAuthor | ideal self concept | - |
| dc.subject.keywordAuthor | brand preference | - |
| dc.subject.keywordAuthor | brand image | - |
| dc.subject.keywordAuthor | consumer behavior | - |
| dc.subject.keywordAuthor | actual self concept | - |
| dc.subject.keywordAuthor | ideal self concept | - |
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Song, JeongMee
- Advertising & Public Relations (Advertising & Public Relations)