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소비자특성에 따른 채널별 상품믹스전략- 방카슈랑스를 중심으로 -The Channel and Product Strategies based on the Consumers' Characteristics- Focused on Bancassurance -
- Other Titles
- The Channel and Product Strategies based on the Consumers' Characteristics- Focused on Bancassurance -
- Issue Date
- 2003
- Publisher
- 한국보험학회
- Citation
- 보험학회지, v.66, pp.1 - 28
- Journal Title
- 보험학회지
- Volume
- 66
- Start Page
- 1
- End Page
- 28
- ISSN
- 1229-8611
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Business Management > Finance and Insurance Major > 1. Journal Articles
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Related Researcher
- Jung, Se Chang
- College of Business Management (Finance & Insurance)