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고객세분화를 통한 인터넷 쇼핑몰 구매 경험자 재구매의도 영향 요인Repurchase Intention of Experienced Buyers in the Internet Shopping Mall by Using Customer Segmentation
- Other Titles
- Repurchase Intention of Experienced Buyers in the Internet Shopping Mall by Using Customer Segmentation
- Issue Date
- 2003
- Publisher
- 한국데이터전략학회
- Citation
- Journal of Information Technology Applications & Management, v.10, no.1, pp.19 - 34
- Volume
- 10
- Number
- 1
- Start Page
- 19
- End Page
- 34
- ISSN
- 1598-6284
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Related Researcher
- Song, Young hyo
- Business Management (Business Management)