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Strategic Brand Management -Building, Measuring, and Managing Brand Equity-
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 송정미 | - |
| dc.contributor.author | 김가은 | - |
| dc.contributor.author | 김지영 | - |
| dc.contributor.author | 박상일 | - |
| dc.contributor.author | 서주환 | - |
| dc.date.accessioned | 2023-06-30T21:44:17Z | - |
| dc.date.available | 2023-06-30T21:44:17Z | - |
| dc.date.issued | 2022-08 | - |
| dc.identifier.isbn | 978-0-13-489249-8 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/31326 | - |
| dc.format.extent | 594 | - |
| dc.language | KOR | - |
| dc.language.iso | ko | - |
| dc.publisher | 시그마프레스 | - |
| dc.title | Strategic Brand Management -Building, Measuring, and Managing Brand Equity- | - |
| dc.title.alternative | 전략적 브랜드관리 -브랜드자산의 구축, 측정, 관리- | - |
| dc.type | Book | - |
| dc.contributor.affiliatedAuthor | 송정미 | - |
| dc.contributor.affiliatedAuthor | 김가은 | - |
| dc.contributor.affiliatedAuthor | 김지영 | - |
| dc.contributor.affiliatedAuthor | 박상일 | - |
| dc.contributor.affiliatedAuthor | 서주환 | - |
| dc.citation.startPage | 1 | - |
| dc.citation.endPage | 594 | - |
| dc.type.rims | BOOK | - |
| dc.type.docType | 저서 | - |
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Related Researcher
- Song, JeongMee
- Advertising & Public Relations (Advertising & Public Relations)