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You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands
- Authors
- 윤나라
- Issue Date
- 17-Jul-2018
- Publisher
- Association for Consumer Research
- Citation
- Journal of the Association for Consumer Research, v.online, no.online, pp.1 - 15
- Journal Title
- Journal of the Association for Consumer Research
- Volume
- online
- Number
- online
- Start Page
- 1
- End Page
- 15
- ISSN
- 2378-1815
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- There are no files associated with this item.
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Related Researcher
- Youn, Na ra
- Business Administration (Business Administration)