게임 캐릭터 일러스트 표현 특성에 따른 선호도 및 인지도 분석 연구 : 리그 오브 레전드를 중심으로

Abstract

As the number of global game users increases year by year, the game industry is taking its standing as a culture. Game character design, which is visually first encountered by game users, is an important factor. Based on the league of legends that many users have enjoyed so far among the MOBA genres where awareness about characters is important, this study analyzed the preference and awareness according to the expression characteristics of character illustrations. For those who have played 45 online games, we presented the expressive characteristics of character illustrations, and then a survey asked about the preference and recognition of characteristics. Based on the questionnaire, we analyzed the preference, proportion, contrast, emphasis, and expression characteristics of harmony that users prefer and recognize. This study could present the expressions with high level of preference and awareness in game character design as five characteristics such as character, background and color of character, act and impression of character, effective expression of background and character, atmosphere and material. This study presents a design method to express game character illustrations through expressive characteristics and adjective image scale.