보행 친화적 상업가로의 장소적 가치에 관한 연구

Abstract

(Background and Purpose) A commercial street is not just a shopping street but also a complex cultural space in the city, which can be linked to urban vitalization. As such, it is necessary to take notice of the concept of place and understand the modern city in a rapidly changing social and cultural environment to create a valuable place. With a meaningful value added to a functional city space, the commercial street transforms into a competitive place, eventually playing a direct role in enhancing the city’s competitiveness. The purpose of this study is to propose the possibility of regenerating the value of place of the past and present, while enjoying commercial streets in a fast-changing environment. (Method) The study method, based on previous studies, theoretically reviewed the significance, physical characteristics, and changes in commercial streets, and examined pedestrian behavior on the commercial street. Based on the results, this study produced a pedestrian-friendly commercial street. After finding the factors that activate commercial streets and recognizing the importance of conceptual characteristics of the place, this study theoretically reviewed the conceptual characteristics of place with identity and society of place, and proposed three factors: physical factor, cultural factor, and semantic factor, in relation to the value of place. This study researched the case of Daehak-ro and Insa-dong by applying the factor of place value to the activation factor of a pedestrian-friendly commercial street and producing an analysis system. (Results) Daehak-ro, as a commercial street with strong cultural specificity, has a high frequency in experientiality and accessibility from the value of physical place. However, it has a low frequency in safety and efficiency. The place showed high incidentiality and distinction in cultural factors but a low frequency in aesthetics and preference. Insa-dong, with its distinct historical specificity, showed a low frequency in diversity but a high frequency in semantic and cultural values. The two streets have a special distinction but lack aesthetic factors. (Conclusions) In order to form and maintain commercial streets, a physical environment should be created and interaction with the environment is crucial. The study has a declarative significance in that it investigated whether pedestrian-friendly commercial streets can have sustainability and placeness through the pedestrian’s experience on the commercial street. It also proposed the pedestrian-friendly value of place and the possibility for the concept of place value to be applied to commercial development as a way of building a new competitive place. However, this study has some limitations as the method of measuring a specific quantifiable evaluation index or satisfaction rate of place value is not entirely in the same condition. This study expects that the following studies will categorize the places and provide a specific index.