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통합 마케팅 커뮤니케이션(IMC)에서의 전략적 미디어 믹스(media mix)의 중요성- SK텔레콤 “눝” 프로모션 사례를 중심으로
정혜욱
Article
Issue Date
2013
Citation
디자인융복합연구(구.인포디자인이슈), v.12, no.5, pp.111 - 126
Publisher
디자인융복합학회(구.한국인포디자인학회)
성공적 IMC 실행을 위한 전략적 커뮤니케이션 방법론으로서의 인게이지먼트(Engagement) 전략에 대한 고찰 - 글로벌 코카-콜라의 인게이지먼트(Engagement) 전략을 중심으로
정혜욱
Article
Issue Date
2014
Citation
한국영상학회논문집, v.12, no.1, pp.51 - 70
Publisher
한국영상학회
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Engagement strategy
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media connection
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Multising
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Noot"
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storytelling
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Strategic Communication
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Strategic communication
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디자인융복합연구(구.인포디자인이슈)
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한국영상학회논문집
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