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A Study on successful social media campaign as one of creative strategies of IMC : based on the case of "눝 attack" by SK telecom
정혜욱
Article
Issue Date
2013
Citation
한국영상학회논문집, v.11, no.3, pp.19 - 39
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한국영상학회
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Author
Chung, Hye Uk
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experiential and relational marke...
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IMC(Integrated Marketing Communic...
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