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A Study on successful social media campaign as one of creative strategies of IMC : based on the case of "눝 attack" by SK telecom
정혜욱
Article
Issue Date
2013
Citation
한국영상학회논문집, v.11, no.3, pp.19 - 39
Publisher
한국영상학회
성공적 IMC 실행을 위한 전략적 커뮤니케이션 방법론으로서의 인게이지먼트(Engagement) 전략에 대한 고찰 - 글로벌 코카-콜라의 인게이지먼트(Engagement) 전략을 중심으로
정혜욱
Article
Issue Date
2014
Citation
한국영상학회논문집, v.12, no.1, pp.51 - 70
Publisher
한국영상학회
1
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통합마케팅커뮤니케이션
2
Engagement strategy
1
experiential and relational marke...
1
IMC
1
IMC(Integrated Marketing Communic...
1
media connection
1
social media campaign
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storytelling
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Strategic communication
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strategic communication
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2013
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