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감정맥락, 제품일치성, 광고메시지 관련성에 따른 가상광고의 효과
강수식;
박범순
Article
Issue Date
2014
Citation
광고학연구, v.25, no.8, pp.363 - 391
Publisher
한국광고학회
CSR 유형들이 기업평판에 미치는 영향력의 차이: 개인주의-집단주의 성향의 조절효과
김중인
;
박범순
Article
Issue Date
2014
Citation
광고학연구, v.25, no.7, pp.53 - 80
Publisher
한국광고학회
1
Discover
Author
Kim, Joong In
1
Subject
Advertising Message
1
Collectivism
1
Context Effect
1
Corporate Reputation
1
CSR
1
Individualism
1
Product Congruence
1
Virtual Advertising
1
가상광고
1
감정맥락
1
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Date Issued
2014
2
Language
Korean
2
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