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광고가 표현하는 브랜드 개성과 소비자가 인식하는브랜드 개성의 일치성연구: 제품유형별 최초 시장 진입브랜드의 광고를 중심으로
박범순
Article
Issue Date
2010
Citation
한국광고홍보학보, v.12, no.1, pp.156 - 184
Publisher
한국광고홍보학회
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brand personality
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FCB Grid model
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