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백화점 DM광고의 정보성과 유용성에 대한 인식이 광고태도 및 회피에 미치는 영향
민귀홍;
송정미
Article
Issue Date
2016
Citation
광고PR실학연구, v.9, no.2, pp.99 - 120
Publisher
한국광고PR실학회
수평적 공동광고에 있어서 제품사용기회의 적합성에 따른 광고정보처리전략 유형별 소비자반응
송정미
Article
Issue Date
2013
Citation
한국심리학회지: 소비자·광고, v.14, no.1, pp.225 - 246
Publisher
한국소비자·광고심리학회
1
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Author
Song, JeongMee
2
Subject
ad avoidance
1
bottom-up ad
1
compatibility of usage occasion
1
DM advertisement
1
DM광고
1
horizontal cooperative advertising
1
informativeness
1
purchase intention
1
top-down ad
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usefulness
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광고PR실학연구
1
한국심리학회지: 소비자·광고
1
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