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심층 인터뷰를 통한 대학생들의 간접광고(PPL: Product Placement)에 대한 탐험적 연구
엄남현
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Issue Date
2023
Citation
디지털콘텐츠학회논문지, v.24, no.8, pp.1665 - 1673
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한국디지털콘텐츠학회
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Um, Nam Hyun
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Brand Preference
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2023
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